brief
Packaging a leatherworking subscription box aimed toward adult audiences
Developing a brand identity
The Adirondacks is a region in Upstate New York that has a rich history of woodworking.
This woodworking history is closely linked to the mountainous region being a main contributor to the logging industry before it became a protected wilderness area. woodworking and leatherworking are usually associated together as leather is a common non-slip casing for wooden tools.
Craft and Tradition:
The iconic Adirondack Chair was developed here. This chair’s connection to artisans in this region and the chair can be seen all around the world.
Values
Woodsman:
The woodsman is closely linked to ruggedness, durability, and strength.
Bold elements
Simplicity following the purity of leather and wood
fitting
Two-tiered box design
Standard E-Commerce
Printed on Kraft material
Thes selected tools are the
Precise Fitting so no tool falls out
One die-cut design for cost-effective production than molding
Pop-out stencils
Diagram directions
Beginner friendly projects as well as more intermediate projects that utilize more tools
Call-outs for what edges need to be “finished before assembly'“
