brief

Packaging a leatherworking subscription box aimed toward adult audiences

Developing a brand identity

The Adirondacks is a region in Upstate New York that has a rich history of woodworking.

This woodworking history is closely linked to the mountainous region being a main contributor to the logging industry before it became a protected wilderness area. woodworking and leatherworking are usually associated together as leather is a common non-slip casing for wooden tools.

Craft and Tradition:

The iconic Adirondack Chair was developed here. This chair’s connection to artisans in this region and the chair can be seen all around the world.

Values